"Similar ads were posted for Atlanta, Boston, Las Vegas, New Orleans and Washington, D.C., none of which reported any negative backlash. But in South Carolina, reaction to the posters — dubbed “the gayest ever mainstream media advertising campaign in London” by Out Now, the Australian advertising firm that designed the promotion — was swift."
What a surprise. Really, nobody saw this coming?
Travel agency exec Andrew Roberts explains:
“From where we sit, and for all our many customers, being described as ‘so gay’ is not a negative thing at all. We think it is just great to be so gay,” said Roberts, who called the campaign a success, having reached more than 2 million people in London.
I love this kind of thing: when people are coming from such completely different places that they just don't get what the other side could possibly be thinking.
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