Jesse thought he was apologizing for something he knew his social circle would disapprove of, but that he himself didn't really feel was so wrong. That made a lot of sense to me.
Myself, I think who you are sleeping with is your pretty much entirely your own business, so I felt some initial sympathy for the guy. On the other hand, it's annoying when people only figure out that life is complicated when they themselves fuck up.
(from the NY Times: The governor was not known as a moralist but has frowned on infidelity and as a congressman voted to impeach President Bill Clinton after the Monica Lewinsky affair. “He lied under a different oath, and that’s the oath to his wife,” Mr. Sanford said at the time on CNN. “So it’s got to be taken very, very seriously.”)
Also, I don't know what people even mean to convey when they apologize for something they thought about and decided to do. Sorry how? And these fantastic leaked emails,
("I could digress and say that you have the ability to give magnificent gentle kisses, or that I love your tan lines or that I love the curve of your hips, the erotic beauty of you holding yourself (or two magnificent parts of yourself) in the faded glow of the night's light - but hey, that would be going into sexual details ...")
Jon Stewart's take: "Just another politician with a conservative mind and a liberal penis."
update: (July 6) ok, if I were married to this guy, I would divorce him for being unable to shut up. It feels almost like he's exaggerating his own debasement but allowing himself to hold on to this one, redemptive excuse of love.